Not Just a Blurb: A Genre Investigation in the Movie Aisle
In this article, Kaitie Schable investigates the genre of movie blurbs. Blurbs are present on the back of every movie DVD case and can be easily overlooked, but as Schable discovers, they are a fascinatingly complex genre. Blurbs are used as a marketing tool, offering an interesting overlap between the world of cinema and the world of language. Through genre investigation, Schable shares how blurbs, though seemingly simple, actually impact the world.