Schedule for Rick Ringer and Meghann Meeusen – Business Writing Camp

For those who will be with Rick Ringer and Meghann Meeusen, here’s more information about their Case Study Project.  And you can Read More for their schedule or download the Word document: Meeusen-Ringer Small Group Schedule.

Although common in many business courses, the case study represents a sometimes very complex and nuanced genre, and therefore students often find it a challenge to unpack how they can demonstrate their insight into the world of business through this unique kind of writing.  Our workshop session will interrogate this genre by looking closely not only at the purpose and characteristics of case studies, but also the web of cultural factors that shape the way business writing and critical thing are expressed via this text.  Participants will analyze case study writing through a variety of activities, then produce one of their own, thus preparing for future classroom and real world business writing situations.

Day One:  1:30-4:30pm

1:30-3:00pm Case Study Investigation- Participants will engage in various activities to investigate the case study as type of business writing, including guided analysis of examples and discussions with faculty/experts.  This session focuses on identifying expectations, conventions and cultural context of the case study as one example of unique business writing.

3:00-4:30pm Genre Analysis Drafting-  Participants will use their mapping and notes from their research into the case study genre to draft a “genre analysis” document, which provides a comprehensive picture of the type of writing they will create in Day Two.  They will also utilize group work activities to compare and discuss their research findings and begin some outside reading/research necessary to produce the case study in Day Two.

Day Two:  10:30-12:30pm, 1:30-3:30pm

10:30-12:30pm Case Study Drafting- Participants will begin drafting their own case study using their research from Day One as a guide.

1:30-3:30pm Research/Drafting Match- Participants will break into smaller groups to discuss how their case study drafts match their research, paying particular attention to writing choices they identified as important to this type of writing in Day One.

Day Three:  10:30-12:30pm, 1:30-3:00pm

10:30-12:30pm Case Study Revision / Peer Editing- Participants will work together to improve their case studies by identifying and notating their own writing choices.

1:30-3:00pm Final Revision and Reflection- Participants will complete their revisions and editing of the case study, as well as their commentary on their writing choices.  The group will then reflect on and discuss the process of creating the case study as compared to other writing experiences.

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